We Start Soon
This exclusive, live training program will take you deeper into The Trust Transformation framework. Here’s what you’ll get:
✅ Live Weekly Training & Coaching (day and time TBD): with dedicated coaching and Q&A time.
✅ Mid-Week Check-Ins: Connect every Thursday for support, accountability, and progress tracking.
✅ Personalized Coaching: Three one-on-one sessions with author Roy Reid, APR, CPRC, MCPC, to address your unique challenges and goals.
✅ Lifetime Access: When The Trust Transformation online course launches later this year, all participants will receive lifetime access (valued at $7,000 - $10,000).
✅ Complete Activation Plan: You’ll leave with a detailed, customized plan to enhance trust in your personal and professional relationships.
The value of this program is more than $20,000
Eliminate Unnecessary Turnover
Retain your top talent with high-trust relationships that boost engagement and loyalty. Reduced turnover means lower hiring costs and a stronger, more cohesive team
Increase Lifetime Customer Value
Strengthen client relationships through authentic, sustainable trust. The result? Increased revenue from repeat business, referrals, and a reputation that attracts new clients
Reduce Stress & Improve Health
Gain clarity, eliminate friction, and simplify decision-making with a structured framework. Experience lower stress, improved mental health, and a more balanced approach to leadership
Build Resilient Teams
Equip your team to overcome challenges, resolve conflicts, and remain aligned under pressure. Enhanced productivity and adaptability become your new standard
Increase Revenue
Trust is the foundation of every successful business. When you lead with credibility and consistency, revenue growth follows -- through loyalty, referrals, and improved productivity
Improve Relationships at Home
Apply trust-building principles to enhance personal relationships, leading to deeper connections, improved communication, and a more fulfilling personal life
Trust Transformation creator and co-author, Roy Reid, teaches the program he created for six weeks. Participants will take a deep dive into the proven program that was initially launched at AdventHealth and served more than 7,000 people.
Mid-week, your cohort will participate in a group coaching call and check in to help navigate the program and relationships you may be struggling with in your work or at home.
Each member of the cohort will get three strategic coaching sessions with Roy Reid tto review their plans, address issues and/or develop their communication skills.
Understand Your Relationships
To develop a plan that will build or repair trust, we must start with the relationships and understand the nuances of each one.
Address Specific Issues
One of the program's significant benefits is to break trust down into small, actionable ideas to help identify and focus on what's most important in building trust.
The Trust Contract
Creating accountability, especially with yourself is a key step to achieve the transformation in your relationships. The contract serves as that plus inspiration.
Roy Reid is a recognized authority in trust-building, leadership development, and strategic communication, with a career spanning over 35 years working with major brands, executives, and organizations across various industries.
As the creator and co-author of The Trust Transformation, Roy has empowered thousands of leaders to rebuild credibility, enhance relationships, and achieve sustainable success by applying his proven framework. The evidence-based training program was first implemented at AdventHealth, impacting over 7,000 individuals and shared through keynote speeches, workshops, consulting, and coaching to leaders worldwide.
Roy’s expertise is sought after by C-Suite executives, entrepreneurs, healthcare leaders, and organizations striving to overcome trust challenges that threaten their growth, credibility, and well-being. As a thought leader in trust and leadership,
His journey includes overcoming his health crisis (a near-fatal aortic dissection), which deepened his understanding of the power of trust and solidified his commitment to teaching others how to build it intentionally and consistently.
Now, through his six-week Trust Transformation Cohort, Roy offers an exclusive opportunity to learn directly from him in a live, interactive experience designed to transform your leadership, relationships, and results.
“The Trust Transformation provided CareerSource Central Florida with a foundation to lean more fully into our values and mission by providing a framework for how we prioritize relationships with greater integrity and strengthening the accountability to our stakeholders.”
Pam Nabors
CEO, CareerSource Central Florida
“The Trust Transformation isn’t just a training program, it’s a new leadership operating system. Our team members have transformed the culture throughout the organization by advocating for and adhering to the principles outlined in our trust contract. This is why we’ve made The Trust Transformation a part of the required leadership training.”
Kevin Thibault
CEO, Orlando International Airport
“Trust is the currency of our work and in our personal development. I have richly benefitted from the concepts and lessons in the Trust Transformation and am sharing them with my team as well as others in my network. The evidence-based program provides tangible and very practical ways to better understand how trust works and the things I can do to improve it.”
Denver Stutler
CEO, Sedivision
The Trust Transformation provided a framework for how we would evolve through some very complex issues and pressures. The program provides insightful information and immediate actions that strengthened our relationships and cultivated a high trust culture, allowing us to completely turn around our operations, improve our performance and reduce unnecessary turnover throughout the system.
Brett Spenst
CEO, AdventHealth Rocky Mountain Region